TLDR:
Rothschild opens Dubai wealth office
Targeting UAE’s ultra-high-net-worth market
Follows trend of global bank expansion
DUBAI (The Thursday Times) — Rothschild & Co has opened a wealth management office in Dubai, solidifying its foothold in a region seeing an influx of global wealth. With the UAE emerging as a magnet for high-net-worth individuals, Rothschild’s new office caters to ultra-high-net-worth families, entrepreneurs, charities, and foundations. Already operational, the Dubai office complements Rothschild’s Geneva-based Middle East team, bringing local expertise to an increasingly dynamic market.
A timely expansion
The move follows a broader trend of Western financial institutions establishing offices in the UAE, drawn by Dubai’s business-friendly environment and tax benefits. According to Sascha Benz, Rothschild’s Head of Wealth Management for the Middle East, Dubai’s international reputation and economic growth make it a compelling choice for Rothschild’s expansion. With the city’s strategic position, Rothschild is positioned to serve both regional families with succession needs and international clients seeking a trusted base in the Middle East.
A growing number of UHNWIs in the UAE
With the UAE attracting investors from across the globe, Rothschild is well-placed to offer advisory services tailored to the unique needs of the region’s wealthy. Benz will lead the office, supported by a senior adviser and compliance officer, with plans to expand further in the next 18 months. This strategic addition is aimed at attracting and retaining high-profile clients who seek a seamless wealth management experience within a familiar regulatory environment.
Dubai’s financial sector has seen heightened activity as global banks like JPMorgan, Banco Santander, and UBS set up or expand their presence. Rothschild’s decision to launch in Dubai aligns with a wave of interest among high-net-worth investors in the region. Rothschild joins this vibrant ecosystem with an eye on attracting local business families, tech-focused entrepreneurs, and international clients—all seeking the level of personalised, legacy-driven service that has defined the Rothschild name.
