- The in-house studio of The Thursday Times
- Marketing / Advertising / Promotion / Production
- Open for work
Campaigns, films, adverts and launches, made in-house by the people who make the paper.
Thursday Studio plans the campaigns, shoots the films, records the sound and draws the pictures that carry The Thursday Times to its readers. Brands, causes and institutions can hire the same team.
Nº 01 The brief
The campaigns, films, pictures and launches that carry The Thursday Times to well over 3.5 million readers are made in-house, a few desks from the newsroom. The same studio now makes them for brands, causes and institutions that want work made with a newsroom’s eye.
Nº 02 What we make
Four crafts, one studio
The tickets are loose on the desk. Pick one up.
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Ticket 01/04 Desk: Studio
Marketing
Who you need to reach, what to say to them, and the plan that gets you there.
- Brand strategyIn
- Audience researchIn
- Campaign planningIn
- Launch plansIn
- NewslettersIn
TT-SD-01-MKT -
Ticket 02/04 Desk: Studio
Advertising
Ideas people remember, made for the place they will be seen.
- Concepts and copyIn
- Print and outdoorIn
- Display and video adsIn
- Social adsIn
- Audio spotsIn
TT-SD-02-ADV -
Ticket 03/04 Desk: Studio
Promotion
Putting the work in front of the right people, on the platforms they already use.
- Social campaignsIn
- Creator partnershipsIn
- Events and launchesIn
- Media outreachIn
- Labelled placement in the paperIn
TT-SD-03-PRO -
Ticket 04/04 Desk: Studio
Production
Films, sound, pictures and pages, made start to finish under one roof.
- Film and documentaryIn
- Explainers and motionIn
- Podcasts and audioIn
- PhotographyIn
- IllustrationIn
- WebsitesIn
TT-SD-04-PRD
Nº 03 How it works
From a first conversation to the numbers.
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Listen
A one-to-one consultation. You tell us what you need, and we ask the questions a reporter would.
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Plan
A plan in writing: who we are reaching, what we will make, where it will run and what it will cost.
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Make
Writers, designers, film-makers and producers make it in-house, with you at every step.
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Launch
It goes out on the platforms that suit it, and we look after it while it runs.
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Measure
You get the numbers that matter: reach, engagement and return on what you spent.
Nº 04 Why us
Made beside a newspaper, read by millions.
- Readers
- read The Thursday Times
- Countries
- we are read in
- Platforms
- we publish to
- Editions
- English and Urdu
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A newsroom’s instincts
We watch what millions of people read, every hour of the day. It tells us what makes people stop, and what makes them scroll past.
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One team, start to finish
Strategists, writers, designers, film-makers and producers in one room, with decades of industry experience between them. No hand-offs to people you have never met.
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Labelled, always
Work we make for partners is clearly marked as such and never touches the newsroom’s reporting. Readers trust the paper, and we keep it that way.
Nº 05 Questions
Before you write to us.
Q1What does Thursday Studio do?
Marketing, advertising, promotion and production for brands, causes and institutions: from the first plan to the finished film, and the campaign that carries it.
Q2Can I hire you for one thing, or only a full campaign?
Either. Some clients come to us for a single film or a set of illustrations; others hand us the whole campaign, from strategy to launch.
Q3Will my campaign run in The Thursday Times?
It can, as clearly labelled partner content or advertising beside our journalism, and it can run anywhere else you need it too. If you only want advertising space in the paper, our advertising page has the details.
Q4How do you measure results?
With numbers you can check: reach, engagement and return on what you spend. We also watch the harder things to count, such as how strongly people feel about your brand afterwards.
Q5How do we start?
Write to studio@thursdaytimes.com with a line or two about what you need. We will set up a one-to-one consultation, and the plan starts there.
Let’s make something
1:1 consultationThursday Studio
Tell us what you have in mind. Every project starts with a one-to-one consultation.
studio@