SAN FRANCISCO/DUBLIN—In a surprising move, billionaire entrepreneur Elon Musk, who gained control of Twitter in October 2022, has announced a major transformation for the social network. In a late-night Saturday post, Musk revealed that Twitter would now be rebranded as “X,” bidding adieu to its iconic blue birdie logo and embracing a new identity in the digital realm.
Musk’s post sparked excitement among Twitter users as he declared that the platform’s website would henceforth operate under the domain name X.com. This redirection from Twitter to X.com marks a significant milestone in the platform’s evolution, signaling a fresh chapter for its global user base.
In a bid to engage the Twitter community and gather their input, Musk even posted a poll asking whether the default platform color should be changed to black. Surprisingly, around 75% of the voters were in favor of this change, further motivating Musk’s team to move forward with the rebranding process.
In a recent tweet, Musk hinted at the possibility of unveiling a new X logo that could go live worldwide. He challenged the creative minds of Twitter to submit their ideas, indicating the likelihood of swift implementation if a suitable logo surfaced.
In April 2023, the official name change was officially disclosed, with Twitter Inc. transforming into X Corp. in the US, a company incorporated in Nevada with its headquarters in San Francisco. Its international wing continues to trade as Twitter International Unlimited Company, headquartered in Dublin. The Twitter brand, known for its iconic bird mascot introduced in 2008, will now become a thing of internet history as X takes the centre stage.
As the most-followed user on the platform, with an astounding 149 million followers, Musk’s influence on Twitter has been immense. He jokingly acknowledged that the letter “X” seemed to resonate with him on a subtle level, evident from multiple facets of his life and products: including his choice of name for his child with musician and artist Grimes—X Æ A-XII, affectionately known as “X”, as well as the Tesla Model X, and his spacecraft engineering firm SpaceX.