HOBART (The Thursday Times) — Australian riyasat Tasmania ne ek nayi siyahati muhim shuru ki hai jis ka nara hai ke yeh jazeera “darasal siyahon ke liye nahin”. Muhim musafiron ko qataron, viral jagahon, aur lambi fehriston ke bajaye aahista raftar aur gehre safar ki dawat deti hai.
Yeh muhim riyasat ke “Come Down For Air” brand ka taza hissa hai aur 12 November 2026 se 31 March 2027 tak New South Wales, Victoria, Queensland, Australian Capital Territory, South Australia, aur Western Australia mein television, billboards, cinema, aur social media par chalegi.
Tourism Tasmania ki chief executive Sarah Kingston-Clark ne kaha ke muhim “shokh andaz mein chaunkane wali” hai, siyahat mukhalif nahin. Un ka kehna tha: “Har koi khush aamdeed hai, aap jaise bhi safar karen. Lekin hamara maanna hai ke Tasmania ka asal jadoo aksar tab zahir hota hai jab aap siyahon wali kuch aadaten peechhe chhor dete hain.”
Siyah nahin, musafir
Muhim ke sath paanch “De-Tourist Trails” mutaarif karai gayi hain, jinhein idara duniya mein apni naoiyat ki pehli qarar deta hai. Chaar ilaqai aur ek poore jazeere par muheet in raston mein 200 se zaid maqamat, tajurbat, aur qayam gahen shamil hain, aur yeh tay shuda programme ke bajaye khule raston ki soorat mein banai gayi hain.
Muhim ek survey par bhi mabni hai jis ke mutabiq har chaar mein se teen Australian “siyah” ke bajaye “musafir” kehlana pasand karte hain. Survey ne paanch “siyahati kaifiyat” ki nishandahi ki, jin mein sab se aam kuch chhoot jane ke khauf se thakan thi, jise 37 fisad ne apne andar pehchana, jabke 23 fisad ne mansooba bandi ki uljhan ka zikr kiya.
Riyasat ke wazir-e-siyahat Roger Jaensch ne kaha ke siyah har saal Tasmania mein taqriban 3.6 arab Australian dollar kharch karte hain, aur hukoomat is shobe ko paidar andaz mein barhana chahti hai. Muhim mein Australian television ki maroof shakhsiyat Lee Lin Chin videos ki ek series mein in raston ka jaiza leti nazar aayen gi.
