LONDON (The Thursday Times) — Bartania mein ishtiharat ke qawaid banane wale idare ne tanning companiyon ko hidayat ki hai ke woh sunbeds ko mehfooz qarar na den aur na yeh daawa karen ke yeh tibbi masail ka ilaj kar sakte hain. Idare ke baqaul yeh gumrah kun sehat se mutaliq daawon ke khilaf crackdown hai.
Committee of Advertising Practice ne Jumeraat ko Bartania bhar ke liye ek enforcement notice jari kiya, jis mein khabardar kiya gaya ke ishtiharat mein “sunbed ke istemal se jure khatraat ko kam kar ke pesh” nahin kiya ja sakta. Companiyon ke paas apni tashheer durust karne ke liye 7 December tak ka waqt hai, jis ke baad committee ke mutabiq woh qawaid torne walon ke khilaf karrawai karegi aur ishtiharat ki nigrani ke liye masnooi zehanat par mabni nizam istemal karegi.
Committee ke compliance executive James Burnett ne kaha: “Sunbeds sehat ke liye sangeen khatraat rakhte hain, jin mein jild ke cancer ka barha hua khatra bhi shamil hai. Ishtiharat ko in khatraat ko kam kar ke pesh nahin karna chahiye aur na hi sunbed ke istemal ko sehat behtar banane ka zariya batana chahiye.”
Ishtiharat mein kya daawe kiye gaye
Committee ne kaha ke use aise ishtiharat mile jin mein daawa kiya gaya ke tanning beds eczema mein aaram de sakte hain, dimaghi salahiyat behtar kar sakte hain, sozish kam kar sakte hain, aur khoon ki gardish barha sakte hain. Is saal ke aaghaz mein Advertising Standards Authority ne, jo yeh zabita nafiz karti hai, paanch aise ishtiharat par pabandi lagai thi jin mein daawa kiya gaya tha ke sunbeds psoriasis, osteoporosis, aur depression jaise amraz mein madad de sakte hain.
Notice ke tehat karobar na tibbi daawe kar sakte hain, na sunbeds ko vitamin D ka zariya bata sakte hain, aur na yeh taassur de sakte hain ke yeh beds mehfooz hain.
Naujawan sab se zyada khatre mein
Aalmi Idara-e-Sehat ke mutabiq 35 saal ki umar se pehle sunbed istemal karne se melanoma, yani jild ke cancer ki sab se mohlik qisam, ka khatra 59 fisad barh jata hai. Bartania mein naujawan sab se zyada istemal karte hain: 2025 ke ek survey ke mutabiq 18 se 24 saal ke taqriban har saat mein se ek shakhs ne guzishta saal sunbed istemal kiya.
Sunbed Association, jo Bartania ke taqriban aadhe tanning salons ki numainda hone ka daawa karti hai, ne kaha ke woh gumrah kun ishtiharat ke khilaf karrawai ki mukammal himayat karti hai, taham us ka mauqif tha ke karobaron ko yeh dikhane ki ijazat honi chahiye ke woh zimmedari se kaam karte hain. Bartania bhar mein sunbed ka istemal qanooni aur zabite ke tehat hai, jis mein UV roshni ki shiddat ki had aur 18 saal se kam umar afraad par pabandi shamil hai.
