LAHORE (The Thursday Times) — Pakistan’s runway looked to Shah Alam Market, the handloom and Korean streetwear at the second season of LAAM Fashion Week, which ended in Lahore with 43 shows from more than 50 designers and brands. These are the threads worth following into wedding season.
Bridal stays bold
Truba showed dramatic lehengas, flowing anarkalis and structured shararas, and ALLYS drew its collection Diwani from royal South Asian palaces and old family heirlooms. The finale fell to the show director, HSY, after a designer showcase from Ali Xeeshan, Erum Khan and Mohtaram.
Craft comes forward
Hathghar took an artisan-first route with sarees, kalidar kurtas and ghararas, built around handblock printing and handloom weaving. It was part of a wider mix of traditional technique and street culture across the week.
Lahore’s own bazaars on the ramp
One of the most distinctive collections came from Collected XX, which took its cue from Lahore’s Shah Alam Market, turning the city’s wholesale bazaar into runway material.
Menswear gets darker
Emraan Rajput sent out an all-black collection mixing Korean streetwear with Renaissance elegance, with long structured winter coats, sharp suits and oversized fits, a useful reference as the cold sets in.
You can buy it from your phone
The bigger idea behind the event is commerce. Co-created by LAAM and Design651, it runs on a runway-to-e-tail model that connects shows directly to online shopping, and it was livestreamed on the LAAM app and website and on ARY Plus. LAAM says it has more than 4,000 active brands and designers and delivers to over 1,200 cities worldwide.
