Dabbe par likha naara Pakistan ke bachon ka pet nahin bharega

Drug regulator ka formula doodh ka naya label khush aaind hai. Lekin Pakistan mein 2002 se formula ki marketing ke khilaf aik mazboot qanoon maujood hai, jis par shayad hi kabhi amal hua ho

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A mother holds her thin baby on her lap while a doctor examines the child at a nutrition programme in a Sindh village
July 2025 mein Sindh ke zila Sujawal mein UNICEF ke ghizai programme ke dauran aik doctor maa ki god mein maujood bache ka muaina kar raha hai. File photo. — RIZWAN TABASSUM/AFP
Urdu mein suneinDabbe par likha naara Pakistan ke bachon ka pet nahin bharega12 min · device ki awaz0:00 / 11:54

Ab se Pakistan mein farokht hone wale formula doodh ke har dabbe par use thamne wale walidain ko Urdu aur English mein batana hoga ke bachon ke liye maa ka doodh behtareen hai. Drug Regulatory Authority of Pakistan ki niyyat durust hai aur is ka hukm hamayat ka mustahiq hai. Lekin dabbe par likha naara is se kahin kam tabdeeli layega jitni use lani chahiye, jab tak riyasat aakhirkar woh qanoon nafiz nahin karti jo is ke paas pehle se maujood hai.

Yeh hukm, jo Senate ki qaima committee barae sehat ki hidayat ke baad jari hua, maqami taur par tayyar aur daramad shuda donon tarah ke formula par lagu hota hai, jin mein aik se teen saal ke bachon ke liye farokht hone wale naam nihad growing-up milk bhi shamil hain. Tayyar kunindagan ko har pack ke maloomati hisse par maa ke doodh ke fawaid bhi bayan karne honge. Yeh hukm badalta hai ke dabbe par kya chhapa hai. Yeh is par koi pabandi nahin lagata ke kya farokht hota hai, kahan farokht hota hai ya use kaise aage barhaya jata hai, aur amal daramad ki koi aakhri tareekh bhi aam nahin ki gayi.

Yeh khala aham hai, kyunke dabba woh aakhri jagah hai jahan faisla hota hai, pehli nahin. Jab tak koi maa ya baap pharmacy ki shelf par formula pack ki aik taraf parh raha hota hai, faisla umooman kahin aur ho chuka hota hai: kisi labour ward mein jahan naumolood ko pehle ghante mein maa ka doodh nahin pilaya gaya, kisi clinic mein jahan aik muft namoona kisi thaki hui maa ke bag mein pahunch gaya, kisi daftar mein jahan doodh nikalne ki koi jagah nahin aur itni chhutti nahin ke bache ko doodh pilana mumkin ho. Label par likhi tanbeeh counter par khare walidain tak pahunchti hai. Jo kuch aham hai, woh taqreeban sab is se pehle ho chuka hota hai.

“Label par likhi tanbeeh counter par khare walidain tak pahunchti hai. Jo kuch aham hai, woh taqreeban sab is se pehle ho chuka hota hai.”

Aadad-o-shumar kya kehte hain

Pakistan ne aahista aahista pesh raft ki hai. UNICEF ke mutabiq 2018 ke National Nutrition Survey mein maloom hua ke chhe maah se kam umar ke 48.4 feesad bachon ko sirf maa ka doodh pilaya jata tha, jo 2011 mein 37.7 feesad tha. Isi arse mein paidaish ke aik ghante ke andar maa ka doodh peene wale naumoloodon ka tanasub 40 feesad se barh kar 45.8 feesad ho gaya. Yeh haqeeqi kamyabiyan hain, aur in ke peeche maujood health workers, doctors aur maayen daad ki mustahiq hain.

Is ka yeh matlab bhi hai ke Pakistan ke aadhe se zyada sheer khwar bachon ko pehle chhe maah mein woh nahin mil raha jis ki mahireen-e-atfal ke mutabiq unhein zaroorat hai, aur zyada tar naumolood woh pehla ghanta kho dete hain jab pehla gaarha doodh, , apna sab se aham kaam karta hai.

Pakistan mein maa ka doodh, 2011 aur 2018

Chhe maah se kam umar bache jinhein sirf maa ka doodh mila
201137.7%
201848.4%
Pehle ghante mein maa ka doodh peene wale naumolood
201140%
201845.8%

Makhaz: National Nutrition Survey 2018, bahawala UNICEF. Bars 100 feesad ke paimane par banayi gayi hain.

Qaumi aadad-o-shumar bare farq bhi chhupa lete hain. UNICEF ke mutabiq Sindh, Khyber Pakhtunkhwa aur Gilgit-Baltistan mein sirf maa ka doodh pilane ki sharah 50 feesad se zyada thi, jabke Punjab, Balochistan aur Azad Jammu-o-Kashmir mein yeh sirf 42 se 44 feesad thi. Pehle ghante mein doodh pilane ki sharah Khyber Pakhtunkhwa mein 61.1 feesad se le kar Gilgit-Baltistan mein sirf 20.1 feesad tak thi. Itne bare farq se zahir hota hai ke masla sirf saqafat ya ghurbat nahin. Yeh tareeqa-e-kaar ka masla hai: bache ki zindagi ke pehle minton mein labour ward mein kya hota hai, aur kya koi nayi maa ko shuruaat karne mein madad ke liye maujood hota hai.

Is ke nataij mehz nazariyati nahin. Sarkari aadad-o-shumar ke mutabiq paanch saal se kam umar ke taqreeban 38 feesad Pakistani bache hain. Sirf maa ka doodh ise theek nahin karega, lekin yeh woh sab se sasta tahaffuz hai jo kisi bache ko kabhi milega, aur sab se pehla bhi. UNICEF ka andaza hai ke duniya bhar mein maa ka doodh pilane ki behtar sharah se har saal paanch saal se kam umar ke 8 lakh 23 hazar bachon ki amwaat roki ja sakti hain.

Ghalat aaghaz ki qeemat

38%pasta qad
Aadhe se zyadachhe maah se kam umar bachon ko sirf maa ka doodh nahin milta.
8 lakh 23 hazarbachon ki salana amwaat jo UNICEF ke andaze ke mutabiq duniya bhar mein behtar breastfeeding se roki ja sakti hain.

Makhaz: paanch saal se kam umar bachon ke baare mein Pakistan ke sarkari aadad-o-shumar; UNICEF.

Pakistan Pediatric Association ke secretary general Dr Khalid Shafi ne tibbi mashwara saada alfaz mein bayan kiya hai: naumolood ko paidaish ke pehle ghante mein maa ka doodh milna chahiye, aur pehle chhe maah tak maa ke doodh ke siwa kuch nahin. Is se koi sanjeedgi se ikhtilaf nahin karta. Behas is par hai ke itne zyada khandan is par amal kyun nahin kar pate, aur jab woh amal nahin karte to is se kis ka mafad poora hota hai.

Woh qanoon jo Pakistan ke paas pehle se hai

Riyasat ke liye is mein kuch naya nahin. Pakistan ne 1981 mein maa ke doodh ke mutabadil ki marketing se mutaliq aalami idara-e-sehat ke ke haq mein vote diya. 2002 mein woh kai mumalik se aage barha aur Protection of Breast-feeding and Child Nutrition Ordinance ke zariye is zabte ko qaumi qanoon ka hissa bana diya, jis ke baad 2009 mein qawaid banaye gaye. Punjab ne 2012 mein apna qanoon manzoor kiya.

Kaghaz par Pakistan maa ke doodh ke mutabadil ke taur par formula ki tashheer par pehle hi pabandi laga chuka hai. Yeh companiyon ko health workers ko tahaif aur muft namoone dene se rokta hai. Yeh sehat ke idaron ko breastfeeding mein madad ka paband karta hai. Yeh in qawaid ke saath jurmane aur qaid ki sazayen rakhta hai. Kam hi taraqqi pazeer mumalik is se mazboot qanoon pesh kar sakte hain.

Kaghaz par. Barson tak is ordinance ke tehat shayad hi koi shikayat darj hui, saza to door ki baat, jabke tashheer unhi raston se jari rahi jinhein yeh band karne ke liye bana tha: sponsored seminars, clinics mein branded mawad, aur un health workers ke mashware jinhein kabhi kisi company ki mailing list par nahin hona chahiye tha. Walidain ko bataya jata hai ke falan dabba bache ko lamba, zaheen ya pursukoon bana dega, aur aksar yeh mashwara safed coat wale kisi shakhs ki taraf se aata hai. Jis qanoon ko koi nafiz na kare woh tahaffuz nahin, mehz aik press release hai.

“Jis qanoon ko koi nafiz na kare woh tahaffuz nahin, mehz aik press release hai.”

Regulator ka hukm aik mufeed yaad dahani hai ke riyasat jab chahe formula companiyon ke khilaf karrawai ka ikhtiyar rakhti hai. Sawal yeh hai ke kya woh un kahin bare ikhtiyarat ko istemal karegi jo is ke paas pehle se maujood hain.

Hukm kahan kam parta hai

“Wazeh tanbeeh se walidain ki khareedari badal jayegi.”

Shayad kuch had tak. Sehat se mutaliq tanbeehat us waqt behtareen kaam karti hain jab un ke saath us marketing par bhi pabandiyan hon jis ka woh muqabla kar rahi hain. Aik dabbe ke aik taraf maa ke doodh ke baare mein aik jumla aur baqi teen atraf par muskurata gol matol bacha, izafi ghizai ajza ki fehrist aur dimaghi nashonuma ka wada ho sakta hai. Jab tak daawon aur tasaweer ki utni hi sakhti se nigrani na ho jitni sakhti se tanbeeh lazmi ki gayi hai, tanbeeh pack ki sab se chhoti cheez hogi.

“Growing-up milk aik alag product hai.”

Regulator ka ise tasleem na karna durust hai. Aalami idara-e-sehat ki 2016 ki rehnumai kehti hai ke teen saal tak ke bachon ke liye farokht hone wale doodh ko maa ke doodh ka mutabadil samjha jana chahiye, kyunke in ki tashheer aksar aise andaz mein hoti hai jo maaon ko breastfeeding se door karta hai. 2002 ka ordinance is rehnumai se pehle likha gaya tha. Use saaf alfaz mein yeh kehne ke liye update kiya jana chahiye, taake koi company yeh daleel na de sake ke chhote bachon ka doodh qanoon ke daire se bahar hai.

“Label kaafi hain; baqi khandan ki marzi hai.”

Yeh khandan ki marzi hai, aur yehi wajah hai ke khandanon tak pahunchne wali maloomat ka diyanatdar hona zaroori hai. Aisi marzi jo kisi sales numainde ke clinic ko diye gaye tohfe se bani ho, ya kisi aisi naukri ki majboori ho jo bache ko doodh pilane ka waqt na de, kuch zyada marzi nahin. Is ke tahaffuz ka matlab marketing ko regulate karna aur un halat ko badalna hai jin mein maayen rehti aur kaam karti hain, sirf packaging nahin.

Haqeeqat mein kya kaam karega

Hukumat ko farq lane ke liye kisi naye qanoon ki zaroorat nahin. Use woh qanoon istemal karna hai jo is ke paas hai, aur un jagahon ko theek karna hai jahan faisla haqeeqat mein hota hai.

12002 ka qanoon nafiz kareinHar soobe mein amal daramad ka idara muqarrar karein, har shikayat aur us ka nateeja shaya karein, aur namoonon, tahaif aur sponsorship ka len den karne wali companiyon aur health workers ko saza dein.
2Pehla ghanta, har baarSarkari aur niji aspatalon mein paidaish ke aik ghante ke andar jild se jild ka lams aur maa ka doodh mamool ka tareeqa banayein, aur aspatalon ki licensing ko is se jorein.
3Kaam karne wali maaon ka tahaffuzTankhwah ke saath zachgi ki chhutti, doodh pilane ke waqfe aur doodh nikalne ke liye saaf suthra niji kamra, sarkari naukriyon ke saath niji daftaron aur factoriyon mein bhi.
4Naare nahin, madad aur daiyon ko breastfeeding ki mushir ke taur par tarbiyat dein, kyunke jald doodh chhurane wali zyada tar maayen irade ki kami nahin balke madad ki kami ki wajah se aisa karti hain.

Ghizai kami ki qeemat ke muqable mein in mein se kuch bhi mehnga nahin. Pasta qad bacha bure aaghaz ki qeemat school, kaam aur agli nasl tak uthata hai. Mudakhilat ka sab se sasta lamha zindagi ka pehla ghanta hai, aur doosra sab se sasta pehle chhe maah. Is ke baad har cheez zyada mehngi hai.

Nishana marketing ho, maayen kabhi nahin

Aik aur baat hai jo is behas mein durust honi chahiye. Kuch maayen tibbi wujoohat ya halat ki wajah se doodh nahin pila saktin. Kuch bachon ko formula ki zaroorat hoti hai, aur un ke liye yeh mehfooz aur zaroori ghiza hai. Regulator ke hukm ya is akhbar ki daleel mein koi baat aisi nahin honi chahiye jo kisi aik walid ya walida ko bhi bache ko doodh pilane par sharminda kare. Nishana marketing hai, maayen nahin. Agar aap ka bacha formula par hai to kuch bhi badalne se pehle doctor se baat karein.

“Nishana marketing hai, maayen nahin.”

Label aik aaghaz hai. Is par hukumat ka kuch kharch nahin hota aur yeh sach batata hai, jo is ke ird gird ki zyada tar tashheer ne nahin kiya. Lekin jis mulk ne formula marketing par taraqqi pazeer duniya ke mazboot tareen qawaneen mein se aik manzoor kiya aur phir use do dahaiyon se zyada arse tak gard mein para rehne diya, use dabbe par likhe aik jumle ko policy nahin samajhna chahiye. Qanoon nafiz karein. Labour wards theek karein. Kaam karne wali maaon ko waqt aur jagah dein. Tab dabbe par likhi tanbeeh ke peeche aik aisa mulk khara hoga jo apni baat mein sanjeeda hai.

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